INTENTIONAL. COHESIVE. ELEGANT.

Choosing the right wardrobe for your lifestyle branding photoshoot is essential.

Here’s why:

Your outfit choices should be intentional, cohesive, and stylish—timeless, even—to ensure your photos turn out beautifully.

Whether or not you've enlisted a wardrobe stylist, here are FIVE key points to consider when selecting outfits for your photoshoot:

1. Your clothing should reflect your personal brand image.

2. Your outfits must communicate professionalism, personality, and your unique style.

3. Your clothing should resonate with your target audience and customers.

4. Comfort is key.

5. You should love your clothes and feel confident in them.

Got that down? Awesome!

I get it—choosing the right outfits can be tricky for some.

That’s why I’ve compiled 8 wardrobe tips to help guide you in picking the best pieces for your lifestyle branding session.

Let’s dive in…

TIP #1: Choose Solid Colors Over Prints

• Solid colors are more subtle and less distracting.

• Prints can divert attention from you or clash with busy backgrounds (unless it’s your brand logo).

• If you do choose a print, make sure it aligns with your brand or reflects your personality.

• Steer clear of bold patterns or prints that grab attention away from you.

• Avoid prints featuring faces, logos, or dates.

TIP #2: Wear Your Brand Colors (If Relevant)

• Your wardrobe should harmonize with your brand’s color palette.

• Be creative by incorporating your brand colors into accessories or clothing.

• Think bags, scarves, shoes, or props that incorporate your brand’s shades.

• Avoid overly bright or neon colors that can overwhelm the viewer (if using them, be subtle).

TIP #3: Wear Well-Fitting, Comfortable Clothes

• Clothes should be comfortable and properly fitted.

• Your outfit must complement your figure and look professional.

• Ensure tags that irritate or itch are removed.

• Choose pieces that are stylish and timeless so they can be reused in the future.

• Avoid loose, ill-fitting, or overly tight items.

• Skip fabrics that are irritating or uncomfortable.

• Wear items that make you feel like yourself—not trendy pieces that could feel out of place.

TIP #4: Get a Manicure and Pedicure

• Hands are often visible, so well-maintained nails are essential.

• Unmanicured nails can detract from your photos, especially in close-up shots.

• While feet are less visible, if you’re wearing sandals, clean, neat feet will make a difference.

• Opt for neutral or natural nail colors that complement your brand palette.

TIP #5: Add Subtle Accessories

• Accessories like bags, shoes, and scarves can elevate your look.

• Jewelry is a nice finishing touch, but don’t overdo it—keep it polished and understated.

• Avoid bold, trendy pieces that might distract from you.

TIP #6: Keep Your Wardrobe Clean, Steamed, and Ironed

• Ensure your clothes are clean and free from stains.

• Bring clothing that’s been ironed or steamed to eliminate wrinkles.

• Wrinkles and creases are distracting and take attention away from you.

• Bring pieces that are in great condition and look fresh.

• Avoid clothing that’s old, worn out, or overly dated.

TIP #7: Wear Heels (When Appropriate)

• Heels can elevate your outfit and create a flattering silhouette.

• Comfortable heels can help elongate your body.

• Consider different styles (dress shoes, sandals, booties) based on the season.

• Keep your shoes in good condition and choose versatile options.

• If you’re wearing tights or nylons, try to match your shoes to the color of your hosiery.

• Avoid shoes that are either too worn or new and uncomfortable.

TIP #8: Bring Extra Clothing Options & Consider the Season

• Bring at least 4 pre-styled outfits to work with.

• Have a few extra pieces (tops or bottoms) to adapt or restyle looks if needed.

• Mix up dressy, business, and casual outfits for variety.

• Consider the season when assembling your wardrobe choices.

• Avoid clothing that’s too revealing or skin-tight, like low-cut tops or mini skirts.

• Avoid overly seasonal clothing items that may not work year-round.

BONUS TIP: Shapewear | Undergarments Matter

• Shapewear lifts, smooths, and shapes.

• It helps eliminate visible lines or bumps and enhances curves.

Remember, the goal of your branding photoshoot is to:

• Showcase your personality and brand effectively.

• Appear polished and professional, so your audience takes you seriously.

My top recommendation? If styling isn’t your thing, consider hiring a fashion stylist. A stylist can create amazing looks you might not have thought of, and they can remove much of the stress from the prep and shoot itself.

Still, I hope these tips help you feel confident and prepared for your lifestyle/branding photo session!